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Adding Layers of “Intelligence” to Cosine Similarity
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Continue reading →: Adding Layers of “Intelligence” to Cosine SimilarityThis is the last post in my conversion rate prediction series, where I discuss various techniques for grouping and sorting consumer products based on their similarity level. The end goal is to accrue enough historical advertising data to accurately predict the future performance of individual PPC keywords. In my last…
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Continue reading →: Grouping Consumer Products with Gen-AI Assistance
Introduction My previous post discussed a conversion rate prediction technique for very low-volume PPC keywords that leveraged taxonomy hierarchies and product prices to group similar products. These product groupings were used to make statistically sound conversion rate predictions. My next series of blog posts will delve into techniques that leverage…
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Continue reading →: Minting $ by Correlating Search Ambiguity to a Purchase Funnel Stage
Welcome to my first blog post. Today, I want to discuss the correlation between the phrases someone types into a search engine and where they are in the purchasing funnel. This measurable relationship can provide a significant financial benefit for pay-per-click (PPC) keyword advertising. PPC ads are sold in an…
I’m James Krewson
On this blog, I share knowledge gained from my years of experience working on fascinating and complex data science problems.
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